Search engine optimization, also known as “SEO”, is the management of a website to achieve better quality traffic and improved overall rankings in the natural organic non-paid portion of the search engines.
Is SEO a Secret?
Search engines would like nothing more than to keep as much of what they do as possible a secret. It is our job as SEO Specialists to uncover that secret and figure out why certain sites rank higher than others.
Search Engine Patents
One of the many methods we use to better understand search engines is by taking an in-depth look at various search engine patents. Over the years, the search engines have filed patents which give SEO’s a hint as to what the search engines might look for. If not today, at some point in the future. Such as:
- Entity Display Priority in a Distributed Geographic Information System
- Fresh Related Search Suggestions
Another method of education, is by taking a look at various technical papers and ideas students and others have come up with to make search engines better, such as:
We have also been known to use test sites to help decipher the best use of Title Tags, Description Tags, Meta Tags, etc.
What is SEO? As you can see, there is a lot more to SEO than meets the eye. In almost every industry there are potentially hundreds and sometimes thousands of website owners striving to be ranked in the top ten of the search results.
Substantially increase your odds, and get there much faster and much higher than you could on your own by signing up with our SEO Services.