Top 3 responsibilities of this SEO consultant

Maybe I take this whole SEO thing too seriously, too personally even.  As an SEO consultant, I get paid well to drive quality traffic to my clients websites and I do a good job of it.  I spend hours reading, studying, and searching, always trying to get better.  Advanced SEO and Web 2.0, got it.  Social Media and blogging, I can do that too.  I can walk the walk and talk the talk but at the end of the day I’m still frustrated.  Why?  Because I keep getting lost in all the little details.  I have lost sight of the big picture.  What’s the big picture, you ask?  Helping my clients become more successful on the web than ever before.  Good rankings don’t matter if you aren’t making sales.  Do I need to know all the little details?  You bet.  But if I can’t help my clients become successful, none of this matters.

So, today I am reminding myself of my 3 most basic responsibilities.

1. To generate website traffic.

2. Make sure the traffic turns into leads.

3. Help turn those leads into sales.

Yes, I know there’s a lot more to it and I also know that many articles could be written about any one of these topics.  I just don’t want to get hung up on all the details anymore.

In a nutshell, it’s not about good ranking reports, the latest techniques, or my ego.  It’s about helping businesses achieve success they never knew possible.