The Google Dot Dot Dot

Q. Have you ever wondered what the “…” is on the search engine result page?

A. This is what happens when the <title> of a web page is longer than 70 characters.  This character limit can change from time to time, and is different from search engine to search engine.

It is amazing to me to see how many SEO’s have a character limit that is too long.

HINT: If you cannot fit your most important keywords into a 70 character limit, you are probably targeting too many keywords for that page and need to split-up your targeted keywords into multiple pages.