I had a conversation with the marketing director of a large dealer group in my area the other day.  Eventually, the discussion  turned to their internet presence.  He immediatly informed me that their ranking were, in his words, “amazing” and that they “owned Google”.  Obviously, I was skeptical.  When I returned to my office, I quickly put together [...]

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…if you don’t provide quality responses to the email you receive.
Sounds easy.  It’s not.  Let me explain.  In Part 1, I talked about the general trouble most companies have simply answering email.  Today we are going to talk about how to answer them.
Based on our 1980’s old thinking, we have convinced ourselves that when someone sends us an [...]

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