Time and again we hear people proclaim “SEO is easy, anyone can do SEO” and “We’ve used a couple different SEO’s and still haven’t been able to achieve what we think our website is capable of”.

There is quite an imbalance in these statements.  Can SEO really be easy and difficult?  In some cases yes.

There are elements of SEO that are easy, and that anyone can do should they have the time and patience to learn the ropes.  Part of the trick is to find the right rope, and then put that rope into practice.  But what happens next is you realize your website is capable of so much more.  That’s when you realize you need a good strategy.

Why is strategy so difficult?  Because strategy takes experience.  Experience does not come easy.  The more experience you have the better your strategies will be and the better your sales will be, short term and long term.

Anyone can do SEO, but not anyone can do it as effectively as experienced SEO’s.