A downside of having a wealth of information at your fingertips like the Internet is that one negative review or testimonial can hurt (even) a good company’s reputation.  One of the most fulfilling things I have done recently is help companies keep the good name they have worked so hard on for years.

One of the first things we do is attempt to work with the website displaying the derogatory information.  Many times this does the trick.  For long term ongoing efforts however it is imperative that you work on getting sites ranking in the top 10 and then the top 20 for your company name in which YOU have control over the content.

Social media marketing places like Facebook, Twitter, MySpace and LinkedIn are great for this.  Many times they will automatically rank well for your company name after just a small amount of participation.  Other times, it takes some SEO tricks of the trade (and Social Media tricks of the trade) to boost these profiles up the search engines and to help push down any negative press that might be surfacing near the top.

Another alternative is to SEO positive reviews and testimonials to the top of the search engines for your name/company name.  Creating sub-domains, an https:// page, and additional new websites are also other alternatives we have been known to have at our arsenal.

Why not pull out all the weapons, after all your online reputation management is probably one of the most important of all.