Category Archives: Search Engine Optimization
Should I be careful about repeating keywords?
Here is an excerpt from a recent email exchange with a client. My reply Yes, it seems recently that using keywords in their exact order can actually work against you (in some cases). It really is best to just think … Continue reading
Is SEO Difficult? You bet.
Time and again we hear people proclaim “SEO is easy, anyone can do SEO” and “We’ve used a couple different SEO’s and still haven’t been able to achieve what we think our website is capable of”. There is quite an … Continue reading
Top 3 responsibilities of this SEO consultant
Maybe I take this whole SEO thing too seriously, too personally even. As an SEO consultant, I get paid well to drive quality traffic to my clients websites and I do a good job of it. I spend hours reading, … Continue reading
3 advantages of SEO over traditional marketing
Search Engine Optimization has changed the way businesses do business. The Internet has allowed most businesses to be in front of their customers 24 hours a day, and in turn, that has made search engine optimization a key element to … Continue reading
Top 5 Pitfalls of Do-It-Yourself SEO
There are several pitfalls you are sure to run into when trying to do SEO on your own. Here are a few of the biggest ones that come to mind. 1. Improper keyword analysis and strategy 2. Underestimating the value … Continue reading
Google’s Webmaster Chat – Reinclusion Request
Question: After a reconsideration request, do you typically notify webmasters that the penalty has been lifted? Answer: John Mueller If you recognize that your ranking / indexing has improved, chances are that it has been accepted. if not, I would … Continue reading
Top 4 People in Search
In the 6+ years of our small SEO business, there have been four people that have stood out head and shoulders over anyone else in the search business. In the early days, I was hooked on WebmasterWorld. I couldn’t get … Continue reading
You will never see the benefit of SEO – Part 2
…if you don’t provide quality responses to the email you receive. Sounds easy. It’s not. Let me explain. In Part 1, I talked about the general trouble most companies have simply answering email. Today we are going to talk about … Continue reading
You will never see the benefit of SEO…Part 1
…if you don’t respond to the e-mail it generates. I stumbled across some research yesterday that boggled my mind. It was the Hornstein Associates’ annual e-mail responsiveness survey. The 2007 survey was sent to 49 companies, including the Financial Times’ … Continue reading