Q. Have you ever wondered what the “…” is on the search engine result page?
A. This is what happens when the <title> of a web page is longer than 70 characters.  This character limit can change from time to time, and is different from search engine to search engine.
It is amazing to me to see [...]

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Hot off the press this week is Personalized Search and how this is going to effect rankings in the search results.  And, following the hot press, are the misguided “SEO is Dead” folks.
I am happy to report that not only is SEO not dead, it is still very much alive and kicking.  Personalized Search brings [...]

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Windows versus PC Dos
Excel versus Lotus
MS Word versus WordPerfect
Internet Explorer versus Netscape
Bing versus Google
Are you ready?

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A quick guideline for PPC:
#1 - Get your CTR as high as possible.
#2 - To do this you need to create smaller groups of keywords and make the ads very specific
#3 - Include as many long tail phrases as you can put together
#4 - Use keyword insertion, https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996
#5 - Use keyword matching, https://adwords.google.com/support/aw/bin/answer.py?answer=6100&cbid=-kaxh38b5gqh9&src=cb&lev=answer
#6 - Set [...]

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Just a quick post to say that I think the recession is over.  In hindsight, several things coincided with the beginning of the recession business-wise for us; and those things have since reversed.  My hunch is in a few months, they will be telling us we started pulling out of the recession in May 2009.  [...]

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Turned away three potential clients this week due to them all being direct competitors of current clients - all of which more than likely knew this beforehand. Must be doing something right.

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While most of our clients are doing very well on Local Search, I’ve been noticing that we could do even better.  Today, I focused on just that.  Doing better.  How did I do that?  Well, for one I made sure that the clients that weren’t doing as well as I would have liked were first [...]

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As news of the recession continues to worsen we are *thankfully* seeing more and more people moving expensive offline advertising like yellow pages and radio, to a much more cost effective format in that of the Internet and SEO.
And why not, advertising on the web is easier to track using contact forms, email addresses, online [...]

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It’s no secret that times are tough.  So tough, in fact, that many businesses are cutting their marketing budgets at an alarming rate.  Experts agree that we won’t see a significant turn around until late 2008 or even early 2009.
So, what can you do now?  Invest in the future.
Here are 5 reason to invest in [...]

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Well, Ad Age’s 100 Leading National Advertisers report was just published and once again, the numbers are interesting.  Total U.S. measured media spending was $149 billion in 2007.  That’s a huge number but is only a small increase of 0.2% over 2006.  While the overall number didn’t really change, where the money was spent did.  [...]

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