SEO Blog » Reputation Management

Google goes even more local than before!

SEO-Dan — Thu, 27 Jan 2011 03:44:28 +0000

A couple months ago, Google incorporated “Google Places” into the natural organic search results where they will include reviews and testimonials from across the web. Certainly as good a time as ever to keep an eye on your reputation management.

And just this past week, Google has boosted “Local” results even more by incorporating actual rankings based on user “auto-detected” location. So if you search for ‘seo’ in Seattle, you will find Hay Meadows right up there!

Search for ‘golf’, ‘shoes’, ‘website design’, and you will find more localized rankings just below the fold (#4-#8 rankings).

As a SEO, it is now my job to make sure our clients have the best representation possible for this dramatic change in Google’s algorithm. This really does change the game and SEO strategy.

EXCELLENT time to have a competent SEO on your website development team!!!

Simon Cowell Using a SEO for Reputation Management?

SEO-Dan — Fri, 13 Aug 2010 05:41:04 +0000

Reputation Management is in the news today, big time. Looks like some folks think Simon Cowell is using a SEO to promote positive news stories about himself. Unfortunately for him, the Reputation Management firm he used must have made a blunder in somehow not covering their tracks. Maybe he should have hired us instead?

I think so. Heck, I wish. Talk about a good account! Regardless, I am glad to see Repuation Managenet in the news. We can help, simply contact us.

And really, who cares if he used a reputation management company? He has the money, and there is absolutely nothing wrong with promoting positive news stories. Nice work Simon Cowell. We’ll miss you on American Idol.

Shopping for a Bed: Danny SEO

SEO-Dan — Sun, 08 Aug 2010 17:08:33 +0000

So, my family and I were at JC Penney’s the other day shopping for a bed. The salesperson was showing my wife and I a couple beds and around the corner my 6 year old daughter found a bed she thought was just the right fit. She kept calling, “Daddy daddy, this one is perfect”. After a minute I had a chance to see what she was talking about, and to my surprise the bed she thought was just perfect was a Danny SEO bed. What? Really? She didn’t see the name of the bed yet, but it was the first thing I saw. And it really does seem like a nice bed too.

After some online research, wow….they have done quite the reputation management for that gig. Several websites they own are at or near the top of the search engines, and tough to find any negative reviews. The only negative reviews I could find were from one site that is probably a forum run by competitors. I hate that stuff. The web really needs to mature in this area. Regardless, “Danny SEO” was a fun find and quite possibly the bed we are going to end up buying.

Have you searched for your company name recently?

SEO-Dan — Thu, 27 Aug 2009 19:13:14 +0000

A downside of having a wealth of information at your fingertips like the Internet is that one negative review or testimonial can hurt (even) a good company’s reputation. One of the most fulfilling things I have done recently is help companies keep the good name they have worked so hard on for years.

One of the first things we do is attempt to work with the website displaying the derogatory information. Many times this does the trick. For long term ongoing efforts however it is imperative that you work on getting sites ranking in the top 10 and then the top 20 for your company name in which YOU have control over the content.

Social media marketing places like Facebook, Twitter, MySpace and LinkedIn are great for this. Many times they will automatically rank well for your company name after just a small amount of participation. Other times, it takes some SEO tricks of the trade (and Social Media tricks of the trade) to boost these profiles up the search engines and to help push down any negative press that might be surfacing near the top.

Another alternative is to SEO positive reviews and testimonials to the top of the search engines for your name/company name. Creating sub-domains, an https:// page, and additional new websites are also other alternatives we have been known to have at our arsenal.

Why not pull out all the weapons, after all your online reputation management is probably one of the most important of all.