A quick guideline for PPC: #1 – Get your CTR as high as possible. #2 – To do this you need to create smaller groups of keywords and make the ads very specific #3 – Include as many long tail phrases as you can put together #4 – Use keyword insertion, https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996 #5 – Use [...]
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