It’s no secret that times are tough.  So tough, in fact, that many businesses are cutting their marketing budgets at an alarming rate.  Experts agree that we won’t see a significant turn around until late 2008 or even early 2009. So, what can you do now?  Invest in the future. Here are 5 reason to [...]

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Well, Ad Age’s 100 Leading National Advertisers report was just published and once again, the numbers are interesting.  Total U.S. measured media spending was $149 billion in 2007.  That’s a huge number but is only a small increase of 0.2% over 2006.  While the overall number didn’t really change, where the money was spent did.  [...]

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I had a conversation with the marketing director of a large dealer group in my area the other day. Eventually, the discussion  turned to their internet presence.  He immediately informed me that their ranking were, in his words, “amazing” and that they “owned Google”. Obviously, I was skeptical.  When I returned to my office, I [...]

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Here is an excerpt from a recent email exchange with a client. My reply Yes, it seems recently that using keywords in their exact order can actually work against you (in some cases).  It really is best to just think of how your end user is going to be best served – and keep track [...]

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Time and again we hear people proclaim “SEO is easy, anyone can do SEO” and “We’ve used a couple different SEO’s and still haven’t been able to achieve what we think our website is capable of”. There is quite an imbalance in these statements.  Can SEO really be easy and difficult?  In some cases yes. [...]

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Maybe I take this whole SEO thing too seriously, too personally even.  As an SEO consultant, I get paid well to drive quality traffic to my clients websites and I do a good job of it.  I spend hours reading, studying, and searching, always trying to get better.  Advanced SEO and Web 2.0, got it.  [...]

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