It’s no secret that the retail automotive business is competitive. There are thousands of dealers, with thousands of websites, representing millions of pages, all shooting for one thing: the first page on Google, Yahoo, or Windows Live. Why? As a recent iProspect study pointed out, “68 percent of search engine users typically click results on the first page of search results.” If that’s not enough, the study also reveals that, “37 percent of online user’s associate appearance at the top of search results with a company’s leadership within its industry or category.” Do your search results matter? Yeah, Big Time!

Automotive SEO is all about capturing the search traffic that is rightfully yours. Try this, search on Google for “Seattle Ford” and it will return over 300,000 search results. That is real competition. If you are a Seattle Ford dealer and don’t show up anywhere in the top ten results, you are not getting the search traffic you deserve. You can’t afford to not be found.

The world of search engine optimization, and more specifically Auto Dealer SEO is always changing. With manufacturers adding models and options, and the lightning fast changes in a consumer’s wants and needs, (think trading a Silverado for a Prius) you can see that not paying attention to your search results can and will have a negative effect on your business. Google, Yahoo and Windows Live have more than 80% of the searches on the Internet, but all three have different criteria they use to rank a website. Add to the mix that they constantly change and update their algorithms and you've got a full time job on your hands.

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